Accor to introduce the upscale hotel brand Mövenpick in Albania

Accor, the worldleading hospitality group, has announced the signing of new hotel in Albania with the partner and owner Lura sh.p.k, The very first 80-room Mövenpick in Durrës will offer new fairy-tale getaway to the Albanian seaside in premium scenery. The hotel will welcome its first guests in the summer of 2021, the first Accor hotel opening in Albania.

Following signings of the first MGallery and ibis Styles hotels, Accor has introduced another brand to Albanian Market, expanding the Group’s portfolio in the Balkan region. Mövenpick Hotel Lalez Durres will be the first  Accor property to open in Albania. Thanks to the agreement signed with Lura sh.p.k it will become the true milestone for the local hospitality market and a major development for the Albanian tourism industry.

The very first Mövenpick will be a game changer in Albania’s tourism industry. This hotel will engrave deeper Albania’s pin on the map of the international tourism industry, with more tourists being able to discover the full glory of this beautiful country. The Mövenpick brand is all about the best possible stay for the guests providing an upscale, relaxed and uncomplicated guest experience. We believe that thanks to our partnership with Lura sh.p.k, Accor will bring an unmatched quality of hospitality to the Albanian market. We are sure the premium quality combined with unforgettable and premium guest experience in a dreamy surrounding will win the hearts of all our guests – says Dilek Sezer, Development Director – South Eastern Europe Accor.

The first Mövenpick in Albania, after rebranding, will be housed in the already existing newly built Aqua Hotel by Lura in the touristic area of Lalzi Bay, north of Durrës. The new hotel will offer its guest 80 upscale, spacious and sophisticated rooms, an outstanding restaurant and bar. There will be also a SPA area with massage, steam and salt rooms. Guests will be able to use the fitness centre and two pools, both indoor and outdoor.

The owner and investor of prime Mövenpick is Lura sh.p.k, an Albanian construction company with many designed and implemented residential, commercial and institutional projects.

Lalzi Bay Beach is one of the most popular beaches on the long Adriatic Coast. The beach retains very high standards and has become a social hotspot for both locals and tourists alike, offering spectacular views of the three-lined cliffs and the beautiful Adriatic Sea. That is why we choose the Mövenpick brand for that hotel located in the ideal, upscale surrounding for every guest coming to the Albanian coast, hoping for a perfect holiday getaway – says Dod Doci, Lura sh.p.k.

Founded in Switzerland in 1973, but with a heritage of food and beverage excellence stretching back to the 1940s, Mövenpick holds a growing portfolio of more than 90 hotels in 25 countries. Mövenpick Hotels & Resorts creates lasting memories by doing ordinary things in an extraordinary way. Providing an upscale, relaxed and uncomplicated guest experience, Mövenpick recognises that small gestures make a big difference. Whether it is chocolate hour every afternoon, customised sleep technology to ensure a restful night or specially created fun and healthy kids’ menus, Mövenpick creates a friendly and warm environment for guests, business partners and employees.

The opening of the Mövenpick Hotel Lalez Durres is planned for July 2021.